YOU WILL NOT BE

Performance and installation presented at the Dutch Pavilion during the XXII Triennale di Milano, Broken Nature.
Tutored by Angela Rui and Anastasia Kubrak.
In collaboration with Alice Bardou, Charly Blödel, Bianca Carague, Matilde Patuelli, Coline Declef, Charlélie Flamant, Giulio Fuzzi, Jan-Micha Gamer, Anna Klara Iversen, Anna Jakob, Liana Kuyumcuyan, Coltrane Mcdowell, Victoria Plasteig, Marta Rioz Piza, Elsa Rambaut, Sam Shamsher, Alina Natalia Słup, Adi Ticho.

As digital apps and connected analogue gadgets illustrate the culture of
self-optimisation and productivity, the self becomes the enterprise in the precarious times of neoliberal economies. While previously the screen acted as extension to the body, now the body acts as extension to the screen.
The installation and performance You

Will Not Be trace the language and movement of these bodies.

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Taking the directives of the digital economy to its most extreme, we mapped onto our bodies its repetitive commands, gestures, and anxieties, desperately trying to achieve the promises of happiness and selfful fillment locked within. This performative research reflects not only how narratives of selfoptimization and hyper-productivity shape design practice today, but also how these are in fact turning our day-to-day activities into nothing short of a performance. The self on its own becomes an enter- prise which must be optimized; instead of technology serving as an extension of our bodies, our bodies become an extension of the smartphone itself.

The Social Design masters depart- ment at the Design Academy Eindhoven sou- ght to interrogate the canvas of these new economies, capturing the destructive nature and internalized narratives of self-optimi- zation and hyper-productivity.